Website proposal · Reliance Capital

Fifty years of trust.
A website that shows it.

Prepared by Struan Nel and Ettienne Nel, Section Software — Perth.

Experts in Interactive, Advanced Motion Websites

01 · Hello

We came across Reliance Capital looking at Perth private lenders.

Hi Tony, Steven, Kelly and Jonathon — I’m Struan Nel, and with Ettienne Nel (qualified software engineer, 12 years’ experience) I build websites for Perth businesses. We were searching private lending in Perth and your name kept coming up: since 1976, first mortgage only, a family you deal with directly. That story is strong. The website doesn’t tell it yet, so we built you a working mock to show what it could look like.

02 · See it working

Don’t imagine it. Click it.

A live mock of your new site, plus five design directions you can like, skip and comment on. Your picks shape the final build.

Live mock →

Your new website

Motion hero, deal-scenario tool, horizontal “What we fund”, funded-projects film, team, broker path.

Design directions →

Five ways it could feel

Editorial Calm · Cinematic Dark · Finder First · Bento Grid · Scroll Story.

03 · Where it is today

A great business. A digital presence that doesn’t yet feel like the firm.

Fifty years of first-mortgage lending, family owned, deals from two lots to 100+. Online, that story sits on one long page with a dated layout and flat hierarchy — the trust, track record and funded projects are there, but they don’t lead. We’d lift it into Advanced Motion: interaction, a story you scroll through, real deals brought to life, and a unique touch that’s unmistakably Reliance.

04 · What we’d fix

Six fixes, most of them quick.

01
Hero that tells the storyToday the hero is a single stock image and a tagline. We lead with your 1976 story, funded deals and motion that feels like Reliance.
02
No “what we fund” pageLand, subdivisions, residual stock, construction and completed property sit in one paragraph. Each deserves its own section — and its own Google result.
03
No broker pathYou ask people to contact their broker, but brokers have nowhere to send a scenario. We add one.
04
Team shown twice, no biosThe team block repeats. One clean section with short bios builds more trust.
05
No enquiry formPhone and email only. A short form catches deals after hours and lands in your inbox.
06
Leftover blog pagesEmpty “Archives” and “Categories” blocks from the theme. We remove them and tidy SEO.

05 · What you get

Everything a 1976 lender needs in 2026.

Bespoke designBuilt for Reliance, not a template. Premium, calm, trustworthy.

Motion & effectsContour hero, scroll-driven sections, counters, smooth transitions.

Deal scenario toolSecurity, amount, value → LVR and a fit signal. Indicative only.

What we fund pagesOne section per loan type, written for search.

Funded projects filmYour Vimeo film presented properly, with project types.

Broker & borrower formsStraight to your inbox. Spam-protected.

SEO basicsTitles, descriptions, schema, sitemap, Google Business link.

Fast hostingGlobal edge hosting, SSL, always on.

Compliance copyNo credit licence / no consumer loans disclaimers kept clear.

06 · Investment

~~$9,800~~

$4,600

Full bespoke rebuild · ex GST · one-off build. Original-five client rate.

07 · How it works

Five easy steps.

1

We walk you through the mock and directions, and lock your favourite.

2

We refine the mock with your picks.

3

You check copy, photos and team bios.

4

We build, test and connect forms.

5

Go live. Old links redirected.

08 · Who you’re dealing with

Like you — a family team.

Struan NelFounder, Section Software · your contact

Ettienne NelQualified software engineer with 12 years experience

We build with modern tools and advanced code — fast, secure and made to last.

09 · Next steps

Happy to show you in person.

Sec the Bot says hi 👋

Struan Nel

struan@sectionsoftware.com.au
www.sectionsoftware.com.au

Open the mock

Fifty years of trust.A website that shows it.