1976

Reliance Capital

Boutique private lender · Perth · Est. 1976

Private capital,
decided across
the table.

First-mortgage finance over Perth property for almost 50 years. Simple, reliable, fast — and you deal directly with the decision makers who make it happen.

Talk to a director →See funded projects

Deal scenario

Is it a fit?

Indicative only. Brokers and borrowers welcome.

Security
Loan amount$1.5m
Property value$2.5m
LVR60%
FitStrong
Land · Perth metro — talk to Kelly about terms this week.
SCROLL
Land acquisition✦Subdivisions 2–100+ lots✦Residual stock✦Construction✦Completed residential & commercial✦First mortgage · Perth✦

About Reliance

For almost fifty years we have refined a lending model around simplicity, reliability and speed — while keeping our old-school values of trust and integrity. Our knowledge of Perth lets us make informed decisions quickly. As a family company, we value the next deal as much as this one.

Reliance Capital does not hold a credit licence and does not provide consumer loans.

1976Lending since
0Years, one family
1stMortgage security only
0+Lots in a single subdivision funded

What we fund.

01

Land acquisition

From single house lots to multi-level apartment sites.

02

Subdivisions

Block subdivisions from 2 lots to over 100.

03

Residual stock

Vacant blocks, units and apartments still to sell.

04

Construction

Residential and commercial builds, basic to multi-million dollar.

05

Completed property

Finance over built residential and commercial property of all sizes.

Not sure where your deal fits?

Call (08) 9271 7688 — you will speak to a decision maker.

Funded projects

Across Perth, every scale.

Properties across the Perth metro area financed by Reliance Capital. Client consent provided for all imagery.

Single lotsLand for one home
Apartment sitesMulti-level
2 – 100+Lot subdivisions
$ – $$$mBasic to multi-million

Our story

Fifty years of saying yes, faster.

1976

Reliance Capital starts lending against Perth property — first mortgage only.

Decades

A lending model refined around simplicity, reliability and speed.

2 → 100+

From two-lot splits to subdivisions over 100 lots.

Today

Still family owned. The next generation at the table.

Meet the team

You meet the people who decide.

Tony Masel
Tony MaselManaging Director
Steven Masel
Steven MaselAccounts Director
Kelly Masel
Kelly MaselBusiness Development
Jonathon Masel
Jonathon MaselBrand Manager

For brokers

Send the scenario. Get a straight answer.

We work with local finance brokers every week. No call centre, no committee in another state.

  1. Send the scenario — security, amount, timing.
  2. A director reviews it with local knowledge.
  3. Indicative answer, fast.
  4. Settle on first-mortgage terms.

Contact

Let’s look at your deal.

427 Fitzgerald Street, North Perth WA
(08) 9271 7688
office@reliancecapital.com.au

Reliance Capital does not hold a credit licence and does not provide consumer loans. The information on this website is general in nature and is not financial advice.